Think change is beneficial

Change managementChange employee behavior and dissolve resistance

If executives, organizational developers or change managers want to break up and change the basic thought and behavior patterns of employees and thus gradually establish a different behavior, then they should go through a process with which the employees' attention is drawn. The individual steps of the process:

1. Make the need for change clear

Managers who want to initiate and drive change have to explain why the old routines are no longer suitable. A vision of what is better gives employees orientation and makes it easier for them to let go of the old and turn to the new. You understand the point of change. At the same time, the behavior of the managers must already be geared towards this new and consistent with the new goals.

2. Affect changes

Employees should recognize that the new behavior is positive because it is beneficial or does something good. For this purpose, changes that are strongly linked to the feelings and instincts of the employees are linked with factual, sober information. Example: Numbers, data and facts that show how customer satisfaction increases when department A is merged with department B reduce employees' fears of their new colleagues. In the same way, success stories can help employees lose their fears. Managers can say: “Remember this project. At that time we pulled together across departments. In the end we successfully ... "

3. Make you think about what should be in the future

Managers should encourage employees to think about the future. What should be done so that their framework conditions improve or work becomes easier? A comparison between the current state and a better target state makes it easier for employees to let go of the existing. Reflection and matter-of-fact, sober thinking act on the brain like a placebo. They reduce suffering when cherished routines are to be broken. It becomes apparent which first step is the right one.

4. Implement behavioral changes

Only when it is clear where the journey is going can the behavior of all employees change accordingly. The new processes are defined, tasks are assigned and it is clear to everyone which behaviors are appropriate. The attention of all employees is directed to the new structures. Training measures, training courses and help from superiors support this step.

5. Repeat behavior changes over and over again

The new behavior can only replace the old one in the subconscious if it is repeated often enough. That means: Managers have to repeatedly show their employees what the new, desired behavior looks like. In doing so, they must not fall back into the old structures themselves. Executives are role models and the employees closely monitor whether the boss's behavior matches what the company is promoting as change. This applies to the management.

6. Check the consolidation of the new behavior in everyday life

The desired goal is only achieved when a sufficient number of employees have accepted the new behavior as the better and natural one and anchored it in their subconscious. The typical reflex “we've always done it this way” has disappeared. Now the employees say: "We used to do it this way, but now we do it better."