What is visual social media

5 tips which you have to consider when visualizing your social media content

The human brain can process images up to 60,000 times faster than text. Given that the written word only exists for a very small fraction of human evolution, this makes sense. So when it comes to marketing, it means that content created with visuals is more engaging and interesting for users than filled text images. In the area of ​​social media in particular, the visual appearance is a very important factor, because there are hardly any other channels where the content is understood as briefly and concisely as in the social media area.

As a result, the appearance of your posts has a huge impact on your product or service.

"Follow the Brand"
A successful brand social presence should start with an understanding of the users, as this provides insights into the content to be created. This can have a major future impact on your authority, your marketing efforts, and even your sales.

The second step is to further develop your existing brand elements (font, colors and shapes) for social media. Deal with the content of the posts and try to combine both content and your existing identity. Reflect your values ​​in the posts. Maintain and pursue your brand style. Very importantly, you have to maintain visual continuity. The aim must be for your users to recognize your brand in the posts without a logo or slogan and to easily understand the content.

Visually put your brand in the focus of the posts and not your logo. Too often, logos and slogans that are already shown in the profile picture are integrated into the posts. Be aware that your post entry will always be displayed with your name and your picture mark - in most cases at the top left. Repetitions in the post distract from the aforementioned focus.

On-line Offline
The starting point for the visuals in the offline area is the same as in the online area. There is a difference in appearance in that the post can be made more progressive. With the online visualization, try to get your message to the point in a simplified manner. The posts may be presented in a more conspicuous and experimental way than the offline documents.

Additionally, avoid a lot of text in the post, especially if the posts are to be promoted. Images with a minimal amount of text - up to 20% - have a greater reach and are demonstrably more successful. Ads on social channels like Facebook, Instagram and LinkedIn go through controls that take into account the exact size of the image text. Ads with a lot of text in the picture or video thumbnail are considered poor quality.

Be aware that for every posted picture in your timeline you have the option to position a text that describes it in more detail.

Try to make your channels fair to your target group. As you know, each platform is unique in its own way. Each allows you to fine-tune visual properties that you can use for your own benefit (for example the Instagram story highlights). If you visually prepare your channels - and not just the posts - in a clean and visual way, you are reflecting professionalism and quality to the outside world.

The formats of the individual platforms have adapted over time. There are different preferences, but in most cases the following formats are essential for us as an agency.

It should not be neglected that the so-called events - also often called "stories" - take into account the spacing of the specified design of the platform. As an example from Facebook shows below.

Keep it simple
In case of doubt, the procedure should be used for all the trends, graphics and processes: according to the motto: keep the appearance and your message as simple as possible. When working with a small screen like smartphones, content overcrowding is too easy. It is anything but pleasant when what is shown is presented on a small screen as overcrowded and as extremely indistinguishable with too much content. There are a few things to keep in mind that you can do to ensure that your posts are presented simply:

  • Limit the font selection to 2
  • Stick to the defined CI / CD
  • Stick to 2-3 contrasting colors (they can also differ from the offline documents if your brand does not yet have a color concept)
  • "Content is King" reduce textual clutter. Use the text on your posts consciously. The text should always be easy to read. It is important that your message is conveyed as simply as possible
  • Make sure that each visualization reflects the message you are trying to convey
  • The formats of the individual channels vary. Make sure that your design adapts easily to the different formats
  • Keep your pictures simple and use the space to highlight objects. This enables you to draw attention to important elements

Social media is not oriented in a rigid environment. It is a place where people can interact, learn and have fun. If you treat the content as if it had been pulled straight from a presentation, it will not look authentic and lose the personal touch that you want to offer your followers. Post photos, share relevant graphics, try a hashtag campaign. Do not be inhibited or reluctant to try something new!

It's amazing, yes, to believe how small changes in the image can have a big impact on quality and results.

If you need support in the area of ​​social media and want to bring your posts to a new level visually, then contact us at [email protected]
We are glad to help you…