Is it good or bad to pursue BAMS
BY CLEMENS POKORNY | 07/07/2014 5:01 p.m.
Image, BamS and politics
The fact that the “Bildzeitung” incites against minorities such as ALG II recipients, Muslims or asylum seekers is nothing new. But a new study by a trade union foundation shows: Bild and BamS appear with the claim to be relevant political actors. Your influence on the decision-makers in Berlin should primarily serve your profit. Unfortunately, the Springer Group is no longer a dirty kid, but a pioneer in the industry.
"Bild" is ugly, every educated middle-class child learns that at the latest in German lessons in middle school at grammar school. But the Springer media work with more than just a lot of images, scandals and concentration on the superficial, and they pursue clearly identifiable purposes with them. These are the conclusions of a current study by the Otto Brenner Foundation, which is part of IG Metall. After an interim assessment (UNI.DE reported), the entire study is now available.
The Germans' favorite hobby
The authors support this thesis with a number of facts that they gained from their analysis of Bild and BamS between June 15 and September 22, 2013 (day of the federal election). No political topic was as prominent in the Springer papers during this period as that of Angela Merkel. Although she largely eluded the portrayal of her private life, on which the picture and BamS reports on politicians primarily stand, she was systematically portrayed positively, while her most promising challenger, Peer Steinbrück, was permanently exposed to ridicule. Pirates, AfD and LINKE were marginalized or ignored in the papers. Image and BamS ran a smear campaign against Alliance 90 / Greens, which reduced this party to individual details: it wanted to increase taxes, dictate a green lifestyle for people and still have an unresolved relationship with pedophilia. Overall, the Spinger Group committed itself to the support of a grand coalition under black leadership in its governing bodies as early as June, which, according to Arlts and Storz 'interpretation, is only in its interest: Anyone who wants to expand market leadership in "publicism" needs the " Cooperation of the major political forces ”. But the reverse is also true: if you don't want to be written down by Germany's best-selling paper, you better not mess with it.
The most important political actor, however, is the "Bildzeitung" itself. Like a tribune of the people, she denounces above all socio-political grievances, as if no one had noticed them before her, and presents itself as the most sensible political force that occasionally claims to give good advice to the Union, which comes in second place, as it were. It is noticeable that the causes and those responsible for political grievances are almost never named. At most, “politics” is criticized across the board - without differentiating between opposition parties and the government, for example, although the latter is primarily responsible for promoting solutions.
But overall, politics in Bild and BamS is a marginal phenomenon even during election campaigns, accounting for only 10-15% of an issue. And even these few contributions are mostly limited to less relevant details such as the private lives of politicians. The picture editors follow three working principles: arbitrariness, partiality and self-marketing. They allow arbitrariness in the highly selective choice of topics - in the sports section, on the other hand, attention is paid to completeness within a topic. Partiality lies in the lack of separation of information and opinion contributions: In this way, politics is presented in an unobjective or polemical way, as an unfair means of forming opinions as well as accommodating the convenience of lazy readers who are not interested in complex articles. Finally, the aspect of self-marketing is expressed in a disproportion between the message and the deliverer: a message only becomes really sensational when and because it is in the “picture”, and the content must be subordinate to the goal of growth.
With all this, the Springer Group has moved far away from journalism as Arlt and Storz understand it. The mentioned aspects of image publicism are unfortunately not a unique selling point of the medium, but nowhere else in the German media landscape are operated so systematically and successfully. Image and BamS have long since assumed a terrifying pioneering role in Germany. Arrogant picture-reader bashing, as the green daily newspaper taz once did in a promotional video, is out of place. Bild and BamS all too skillfully serve the needs of less intellectual people, who may well have been studied and who cannot be accused of their interests manipulated by the mass media. To provide in-depth information about the means and goals of the eerie tabloid flagship would be a demanding task of German lessons in the upper classes of all types of schools.
- Why an ancillary copyright for press products? Will search engine operators have to pay license fees to publishers in the future because they link their press products? And what are the consequences of such an ancillary copyright law? [...] »
- Schufa: The masters of creditworthiness No company, not even the state, stores as much personal data as Schufa. What is supposed to create security, especially for business and banks, for example when granting loans, creates the transparent consumer at the same time [...] »
- Has global disarmament failed? - The NVV Review Conference in New York From April 27 to May 22 this year, another review conference on the Treaty on the Non-Proliferation of Nuclear Weapons (NPT) took place in New York. The 1970 treaty, which has now been signed by almost 200, is intended to oblige all participating nations to gradually abolish nuclear weapons. Critical voices now consider these goals to have largely failed, mainly due to the current efforts of the two largest nuclear states, the USA and Russia, to modernize their existing weapon systems. Are we further away from a world free of nuclear weapons than ever before? [...] »
- Corporate social responsibility: progress or fig leaf? With Corporate Social Responsibility (CSR), companies have a concept at hand with which they can maintain their economic, legal, ethical and philanthropic responsibility towards the society that bears them. CSR is reflected in economic science and is formulated as a model by the EU. But especially if there is only economic motivation behind a company's CSR, it becomes questionable - and it is not enough. [...] »
- Tinder: swipe and sex Tinder, in English "tinder" is currently the most popular dating app in the world. As with a bar visit, faces and sometimes bodies can be examined and sorted out in a matter of seconds. If you “swipe” both on the correct side, the chat is activated. So the conversation begins based on the only foundation that both find each other attractive. Is Tinder's great success a narcissist pastime or just proof that we end up being a lot more superficial than we think? [...] »
- UNI.DE TV: The Unconditional Basic Income - what else would you do then? Responsibility for the state and citizens: Would an unconditional basic income work or would no citizen work anything meaningful anymore? And what would you do if you got regular and adequate basic security? UNI.DE TV asked around in Munich. [...] »
- Wikis: The Power of Swarm Intelligence With the online lexicon Wikipedia, free software became popular that is also used beyond the encyclopedia and thus facilitates and accelerates communication and work processes in associations and companies. The so-called wikis thus form the technical basis of projects that often serve the common good. They support flat hierarchies and the greatest possible transparency. Ultimately, their advantages clearly outweigh all disadvantages, as is particularly clear from the example of Wikipedia. [...] »
- The final report of the repository commission: Are the results too vague? Last week, after two years of discussion, the repository commission presented its final report. This includes the proposals of the commission, on the basis of which the federal government should look for a suitable repository for highly radioactive waste in the future. At the moment, no location has been definitely ruled out - not even the controversial tunnels in Gorleben. Critical voices therefore accuse the Commission of having made little progress. Others fear that due to the slack conditions, the search for a suitable bearing could take longer than planned - and will cost more money. UNI.DE knows all the key points of the discussion. [...] »
- The Vatican Bank - Crimes in the State of God On February 11, 1887, Pope Leo XIII ordered the formation of a commission for pious purposes, which in 1908 Pope Pius X renamed the "Administration of Religious Works". The main task of this institution was the administration of the papal residual assets after the papal state was smashed in 1870. In 1942 Pope Pius XII changed the name in IOR (Istituto per le Opere di Religione), only since then has the institution appeared as an independent bank - the Vatican Bank, a bank with downsides. [...] »
- Hermann Hesse - Narcissus and Goldmund Narcissus and Goldmund is a short story by the German writer Hermann Hesse. It was written between 1927 and 1929 and was published by S. Fischer Verlag in 1930. The reader accompanies one of the eponymous protagonists, the Wanderer Goldmund, through his life, from early youth to death, and learns about the importance of independence and individuality. These values, which permeate all of Hesse's literary work, are the main themes of the story. [...] »
- How can we generate free backlinks
- Are magazines and newspapers competitors
- How many different punk genres are there
- Burocrats know their own way
- What is Warren Buffett's preferred investment strategy
- What are the most popular schools in Coimbatore
- What can be mastered in 3 years
- Synthetic rubber can replace natural rubber
- Is lobotomizing people illegal?
- What did Einstein eat
- Are online degree programs really helpful?
- How do I create a writing portfolio
- How can a single master read
- Is to practice yoga healthily
- What technology should be moved from the mainframe
- Why do we have allergies to pets
- If VPN is on, I lose the connection
- Can I join the gene pact again after fleeing?
- Asperger's autism is just a personality type
- Why is Ronaldo more popular than Messi
- How do I watch Moana Full Movie
- Would sacrifice theology for religion
- Gohan got wasted in Dragon Ball Super
- What is a god 1
- Mania is a withdrawal symptom from Lexapro
- How can relationships be reliable and close
- What kind of companies are using GPS
- How much CO2 world militarism produces
- Bachelor life is the best life
- What a nest ducks build
- Where should an aspiring computer scientist start?
- How many photographers work for Reuters
- How will land reform increase food production