How important is clothing to us

Clothes make people & success: is that true?


We make judgments in no time at all. Judge people by their appearance. And what we see determines whether the first look is followed by a second. If we want to or not:

We judge and judge people based on their clothing style.

It is the same with the Packaging of products. We buy when the packaging suggests: “I want that.” This is why companies invest huge sums in the “clothing style” of their products. If the packaging encourages “buy me”, that's it Dress code Perfect. Perfect for a product and especially for employees of a company.

The packaging has to be right

This branding strategy for Packaging design could be used when a man or woman is standing in front of the wardrobe in the morning. Does the “packaging” match the message: “Trust me, I am competent” and mine personality agree, then you have won.

If not, unnecessary persuasion has to be done due to the appearance - and that takes strength.

Clothing communicates - always and everywhere

Clothes tell a lot about the wearer. Clothing subtly conveys:

  • Ideologies
  • Norms
  • individuality
  • Privacy

Clothes pinch professional and social status and is interpreted as a code for certain settings. With clothing, people show how they see themselves, how they want to be seen and treated:

  • hierarchical
  • respectful
  • distant
  • extroverted
  • relaxed

With outfits we can do a lot of different things Facets of our personality express and dress up, depending on the occasion, playfully with clothes or achieve wanted (and also unwanted) goals. According to studies, we feel more conscientious in formal clothes, but more relaxed and open to new things in a casual look, fitter in fitness clothes and women more erotic with a wide cleavage.

Colors have a signal effect

It is not for nothing that people in business wear dark, muted colors such as black, dark blue or dark gray. They stood for:

The more colorful the colors - bright red, fresh apple green - the more they stand for:

These colors are attractive for flexible people in creative professions. In contrast, delicate pastel tones are assigned a lower will to assert themselves, among other things. These colors, for example, are advantageous in social professions because they support a good basis for communication.

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Clothing supports posture & productivity

We feel more attractive and self-confident in particularly beautiful clothes, like an evening gown, and we translate this plus into this Self esteem in a dignified demeanor; the wearers shine from within. Clothing becomes an attitude. We achieve the opposite effect with the jogging suit in the home office.

To think that the other person cannot see us on the phone is correct. With our telephone voice, however, we either convey a sloppy look or sit more upright and more goal-oriented at the desk in the business outfit that is customary in the industry.

Why do many companies have the Casual Friday (The practice of abandoning the strict dress code on Fridays) abolished again? The relaxed dress code meant that employees were demonstrably less productive because they were already in the weekend mood.

Is the business suit really popular?

In fact, people who wear the smart business suit are considered to be more successful than jeans.

Suit wearers are assigned attributes such as reliable, determined and self-confident - that is one side of the coin. The other: Of course, it depends on the social environment in which someone moves, in which business they work and which dress code is expected of them. When I buy jogging shoes, I feel that I am in better hands when the saleswoman advises me, dressed in sporty shoes. He gives me one competent feeling. In this context, a suit and tie would be rather out of place.

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Feel good versus dress code

Anyone who feels comfortable in their outfit can convince.

Sounds plausible, but it's not that easy. Steve Jobs dressed exclusively in jeans and a black turtleneck and apparently felt very comfortable in them. His style was inextricably linked to his brand, Apple, and was perfectly fine in his line of business. In companies where a business dress code is expected, such a “feel-good outfit” can cost the job or the job: Someone else may be dressed more appropriately and accordingly.

With an adequate wardrobe, doors open more effortlessly and goals are reached more quickly.

Combine your career aspirations with your personal clothing style

Students who spent their studies in jeans and who, after completing their studies, apply to companies that have a formal dress code, must have theirs Customize style or looking for a job in an environment that suits their casual clothing needs. It remains to be weighed:

  • What is important to me
  • What goals do I want to achieve?
  • Can I accept a dress code for my career?

Use clothing specifically for your self-marketing

Clothing is a Means of communication and it creates a good mood when we are comfortable and dressed appropriately for the occasion. Anyone who is aware of the different codes can successfully use clothing as a Marketing tool use. Because your second skin - your clothes - lays the red carpet for your content.

Thanks to her lively way of presenting, the style expert quickly gives you an understanding of the opportunities that lie behind your personal appearance. She trains employees of national and international companies and accompanies executives on their way to the top. The top speaker is a sought-after speaker and is now also passing on her knowledge as a lecturer at Berlin's Steinbeis University.