Trust Google as a customer

This is how our business works

Advertising helps finance our products

Our mission to make information generally accessible and usable in the world has always been at the center of everything we do. This is why so many of our products are freely available, such as Google Search, Google Maps, and Gmail.

That is only possible with the help of advertising. While we make money selling products like Google Pixel Phones, apps on the Google Play Store, YouTube subscriptions, and business tools, advertising is our main source of income.

So how does advertising on Google work? We sell advertising space in different sizes and with different reach. There are two basic options to choose from: On the one hand, companies can place ads in a number of Google products such as Google Search, Google Maps and YouTube in order to reach potential customers.

On the other hand, companies can buy advertising space, which can then be seen on the websites and in apps of our partners, for example on news sites or blogs. In this case, the majority of the income goes to the respective partner and helps to finance its content. Advertising revenues not only support Google, but also many other websites and content providers.

We generate the majority of our income by placing ads next to relevant search results on Google search. Find out more about how we make money from advertising here.

We do not sell any personal data

With personal data, we can make our products more useful and individual for you. In addition to the automatic completion of search queries, we can help you get home faster with Google Maps, for example, or show you more relevant advertising based on your interests. We do not sell your personal data under any circumstances and many of our products can be used without registering or storing personal data.

When we display advertisements, advertisers pay us either to place an ad, for example a banner on a website, or for the actual performance of the ad, such as when someone clicks on an ad and is directed to the advertiser's website. Advertisers do not pay us for personal information such as your name or email address and we never share that information with advertisers unless you ask us to. We do not use your emails, documents or photos or confidential information such as origin, religion or sexual orientation to personalize advertising. Our advertisers receive reports that they can use to analyze the performance of their ads. However, no personal data will be disclosed. We use industry-leading security technologies to protect your data at every step of the ad delivery process.

Your data, your decision

When it comes to protecting privacy, there is no one-size-fits-all solution. That is why we have developed effective and user-friendly data protection settings that are integrated into your Google account and directly into our products. So you can choose the options that suit you.

Whenever we show you advertisements, we always pay attention to transparency and control so that you can make informed decisions. If you want to know why you're seeing a particular ad, go to Why am I seeing this ad? click. If a certain ad is no longer relevant to you, you can block it. In the advertising settings, you can also determine which data is used to personalize ads for you. And if you don't want to see any personalized advertising at all, you can deactivate it at any time.

Through advertising, we can make our products available to users around the world free of charge. This is how we help people find answers to their questions and get things done. When you use our products, you entrust us with your data. For this reason, your personal data will never be sold. In addition, effective data protection settings are available to you. We develop products that are freely accessible to everyone. This results in the responsibility that we also create data protection that works for everyone.