What is your favorite CRM software

cobra CRM - excellent!

The Initiative Mittelstand awards the INNOVATIONSPREIS-IT 2018 to particularly innovative IT solutions with high benefits for SMEs. The expert jury awards the BEST OF 2018 rating in this category:

Company cobra GmbH
with the solution:
cobra CRM DATA PROTECTION Premium Edition and cobra Web PRO

Premium Edition:
The cobra DATA PROTECTION Premium Edition supports companies in a particularly convenient way in implementing the legal requirements of the EU GDPR and thus also in designing legally compliant customer relationship management. By configuring and labeling personal data, companies keep an overview of the data collected. In addition, important information such as For example, the purpose of processing must be documented in order to be able to meet the obligations to provide evidence. Compliance with deletion periods, e.g. B. after the statutory retention period has expired, becomes child's play with the deletion plan. The so-called "blacklist" also prevents personal data that has already been deleted from being re-entered in the system. Using dashboards, companies can, among other things, keep an overview of how many addresses have been given advertising consent or how many addresses are marked for deletion and for what reasons.

cobra Web PRO:
With the "cobra Web PRO" extension, companies can easily integrate the management of newsletter subscriptions and web downloads into cobra CRM. A configuration assistant can be used to create and publish various web forms in the corporate design. Via the web frontend, customers and interested parties can now - depending on their preferences - register for a newsletter or create a user account with which, for example, they can access the download center. A confirmation email is automatically sent to obtain the subscriber's double opt-in. The data entered, the confirmed double opt-ins and any advertising consents that may have been given can be transmitted directly to cobra so that the database is always up-to-date. Should a user subsequently change or add to their data in the password-protected profile area, this information will of course also be updated in cobra.