What is a bulk promotional SMS

Benefits of bulk SMS marketing

Marketing campaigns have changed dramatically as business people, and salespeople are finding new ways to get their materials in front of potential customers. Long gone are the days of marketing campaigns that consisted of commercials on TV or a spot on the radio. The advent of mobile entertainment and smart televisions that give us the ability to bypass advertising has changed marketing forever. These days the average person is tied to their mobile phone at all times. We use cell phones, most meals, work, we even sleep with our devices. Any business depends on the ability to implement marketing campaigns that will ultimately lead to effective sales.

Bulky SMS efficiency

The effectiveness of bulk SMS marketing is measured in terms of total return on investment (ROI), and part of this process takes into account the speed and cost of delivering materials to prospects. Bulky SMS Marketing provides materials instantly. On average, text messages take five to seven seconds to reach the intended destination. In terms of cost, the bulk SMS service is negligible compared to direct mail, television, or radio. The bulk SMS service can be achieved with the mobile device software or you can purchase an application. Using bulk SMS applications is much cheaper than watching television, radio, or direct mail.

Our mobile devices are powerful

Using a mobile platform as a launch pad as part of a marketing campaign increases your ability to ingest additional material. When marketing to existing customers, it's easy to add account information, including invoices and helpful tips to get more value.

SMS open rates

Bulky SMS marketing has an average open rate of 97 percent. Emails, on the other hand, have an average open frequency of 17 percent, in many cases it is much lower. The 97 percent open rate for bulk SMS marketing materials is nearly 20 percentage points higher than direct mail, which averages 80 percent. Bulky SMS marketing is beneficial. At 97 percent, the opening rate also applies to reading the materials sent. It is shown that almost 100 percent of bulk SMS messages sent are read.

Peace of mind

Bulky SMS services are guaranteed to achieve the intended goal. Compared to email or direct mail marketing that may not reach the prospect. Dropship materials can be lost in the mail or accidentally thrown away. Often times, email messages are filtered for spam and never reach the prospect's inbox.

Probability of success of SMS campaigns

Most of the marketing materials from a bulk SMS service will turn into a sale. Marketing works as a system. When you expand one component of the system, the whole system benefits. Since the bulk SMS service achieves a high opening and reading rate, the likelihood of revenue conversion also increases.

Bulk SMS customization

The bulk SMS service marketing campaign gives you the freedom to customize materials based on various factors including demographics and shopping, habits, day of the week, and the time you send the materials. Bulky SMS marketing also allows marketers to customize messages based on details of the state or city the prospect lives in. Customization is a powerful marketing tool that makes bulk SMS very easy to use.